Disney and Lucasfilm revealed the Star Wars: The Rise of Skywalker product packaging art to great fanfare. Fans on site at Star Wars Celebration Chicago got the chance to fulfill their action figure fantasies by taking a photo in life-size Star Wars packaging.
Before we go on...
Presenting the official "The Rise of Skywalker" Trailer:
Star Wars: The Rise of Skywalker product will be available starting October 4, 2019 as one part of Triple Force Friday.
Triple Force Friday will celebrate the launch of brand-new products from a trio of original Star Wars entertainment events, including products inspired by:
As Star Wars fans have come to anticipate, products from toys to collectibles, housewares, books, apparel and more will go on sale beginning at 12:01 a.m. on October 4, 2019. Stores around the world will join the festivities with in-store events and midnight openings.
Commemorating merchandise introduced in advance of the episodic films, Triple Force Friday is an anticipated event for Star Wars fans around the world. Past iterations, including a live unboxing event that rolled through 15 cities worldwide in 2015 and a global in-store digital scavenger hunt using augmented reality technology in 2017, brought out millions of people who shared their experiences.
“With Disney’s Frozen 2 and Star Wars: Episode IX both launching in the same year, it will be a notable time for the toy industry,” says Juli Lennett, Vice President, Industry Advisor for The NPD Group’s U.S. toys division. “If history is any indication of future success, both Frozen and Star Wars will be among the top-selling properties of 2019, just as they were in 2014 and 2015/2016, respectively.”
For more details on Triple Force Friday, those interested can visit StarWars.com and follow along on social media using #ForceFriday.
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