Disney And Avatar Team Up To Keep Our Oceans Amazing

 

Avatar: The Way of Water will finally hit theaters on December 16th. Disney is celebrating by launching the “Keep our Oceans Amazing” campaign.

Audiences were first introduced to the world of Pandora in the original Avatar and fell in love with the characters, the beautiful rainforests and creatures. "Keep Our Oceans Amazing" will support The Nature Conservancy and invite Avatar fans to experience the Pandoran Virtual Ocean now through December 31, 2022.

As we journey into Avatar: The Way of Water, audiences will be transported to an all-new biome—the reef—and will be introduced to a new oceanic clan and an array of diverse aquatic creatures. The experience will transport fans to the wonders of the reef.  With this unique digital activation, fans can help Disney and Avatar Keep Our Oceans Amazing at Avatar.com/KeepOurOceansAmazing. Once there, fans can create their own Avatar inspired ocean creature.  For every creature created Disney will donate $5 to The Nature Conservancy, up to $1 million. This will help the Conservancy reach their global goal of protecting 10 percent of the ocean by 2030.

This expanding universe underlines how Pandora has been designed as a metaphor for Earth. Audiences will experience the beauty of the sea and the richness of biodiversity in Pandora’s oceans.

“The Avatar ethos is that we are all connected to each other and our planet, and therefore are responsible for positively impacting the people and world around us,” said Avatar: The Way of Waterproducer Jon Landau. “The ‘Keep Our Oceans Amazing’ campaign is a way for us to invite fans from around the world to join us in creating that impact.”

About Avatar: The Way of Water:

Avatar was the highest-grossing film of all time. Avatar: The Way of Water is set more than a decade after the events of the first film and tells the story of the Sully family (Jake, Neytiri, and their kids). It chronicles the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive, and the tragedies they endure. The film will feature awe-inspiring scenes that showcase the vibrant bioluminescence and beauty of Pandora’s aquatic landscape— scenes that will inspire us all to consider the wonders of our own oceanic world.

From Disney:

“Disney has a rich legacy of conservation and inspiring action to protect nature,” said Jennifer Cohen, executive vice president, Corporate Social Responsibility for The Walt Disney Company. “We’re proud to celebrate the release of Avatar: The Way of Water by raising global awareness of the critical importance of protecting oceans and marine biodiversity.”

The Disney Conservation Fund:

Disney has a long history of taking action for oceans and supporting the protection of marine life. From the 2030 environmental goals that include efforts to minimize greenhouse gas emissions, source sustainable seafood, and invest in the protection of our watersheds, to funding and expertise for biodiversity protection through Disney Conservation. To date, the Disney Conservation Fund has directed more than $120 million to support nonprofit organizations working around the world to save wildlife, inspire action, and protect the planet. Nearly $20 million of those funds have been provided to programs that benefit marine life, communities, and the oceans we all depend on. This initiative is part of Disney Planet Possible, tangible actions Disney is taking to help create a healthier home for people and wildlife.

*Disclosure: the information in this post comes directly from a press release provided to us from The Walt Disney Company.